這份提案不是「我推測代理需要什麼」—— 而是我打開一個跨境房產代理網站認真看完一遍之後,做的一份觀察與建議。
This proposal isn't "what I'm guessing the agency needs" — it's what I actually saw after opening a cross-border real estate agency's site and reading through it carefully.
台灣人跨境置產,本質上是把全家的積蓄交給一家在曼谷的代理。 他們不是在選房子,是在選能不能託付這筆錢的對象。
Buying property cross-border is essentially handing over a family's savings to an agency in Bangkok. They're not picking a property — they're picking someone they can trust with that money.
所以「網站第一印象」對你們來說不是 cosmetic —— 是他們決定要不要加 LINE 進一步聊的那個瞬間。
So "the first impression of your site" isn't cosmetic — it's the exact moment they decide whether to add you on LINE and continue the conversation.
所以我打開了你們的網站,認真看了一遍。下面 6 件事是我直接看到的——不是猜的。
So I opened your site and read through it carefully. The 6 things below are what I directly observed — not what I'm guessing.
創辦人 一個名字,看不到其他同事、各分公司負責人、agent 團隊。台灣投資人最想知道的就是「我打去後是誰接的」。跨境買房的台灣客戶,通常是這個路徑:
Cross-border buyers typically go through this path:
台灣投資人保守、謹慎、最看 trust signal——你網站上沒有團隊、沒有客戶見證、沒有 LINE 入口、菜單還有 bug,他就不會加 LINE。
Cross-border investors are conservative, cautious, highly trust-signal driven. If your site has no team, no testimonials, no LINE entry, and visible bugs — they will not add LINE.
每一個沒加 LINE 的訪客,等於是你已經付出的 marketing 成本(DDProperty 平台費 / Google 廣告 / 朋友介紹)全部流失。
Every visitor who doesn't add LINE = your entire upstream marketing cost (platform fees, Google Ads, referrals) wasted.
把「台灣訪客在 30 秒內決定要不要加 LINE」這件事—— 從現在的機率事件,變成必然事件。
Take "visitor decides to add LINE within 30 seconds" — and turn it from a chance event into an inevitable one.
第一階段聚焦五個模塊,每一個都針對前面列出的某個事實痛點:
Phase 1 focuses on five modules, each targeting one of the observed facts above:
重新設計頁面結構、修掉 nav 重複問題、整理首頁訴求層次。視覺從「跟其他代理一樣」變成「一眼看出是這家代理」。
Restructure page hierarchy, fix the duplicate nav, clean up the homepage's value-proposition layers. Visual identity shifts from "like every other agency" to "instantly recognizable as you".
創辦人 + 各分公司負責人 + 核心同事的照片、簡介、專長領域。讓訪客在加 LINE 之前就能看到一張臉。
Founder + regional leads + core team members with photos, bios, areas of expertise. Lets visitors see a face before they add LINE.
挑 5-8 個成交過的台灣客戶(取得同意後),整理成 case study:他們是誰、買了什麼、為什麼選這家代理、現在收益如何。有名有姓有數字。
Pick 5-8 actual closed clients (with their consent), turn each into a case study: who they are, what they bought, why they chose this agency, current returns. Named, specific, with numbers.
把 Bangkok condo / Phuket beach / 商業 BOI / 工業地 分開做四條獨立的 segment 入口。每個 segment 有自己的 hero、訴求、案例。
Split Bangkok condos / Phuket beach / commercial BOI / industrial land into four independent segment entrances. Each has its own hero, value prop, and case studies.
網站每頁底部 + 浮動按鈕都有 LINE@ QR + 一鍵加好友。不再讓訪客找不到加 LINE 的地方。同時加 LINE 後自動推一份「台灣人買泰國房 FAQ」PDF——把第一次接觸做完整。
LINE@ QR + one-tap add-friend button on every page bottom and as a floating button. Visitors never have to hunt for the entry point. After adding LINE, automatically push a "Buying Thai Property as a Foreign Investor — FAQ" PDF to complete the first touch.
下面是兩個關鍵區塊的示意——團隊頁面、客戶 case study。實際視覺會根據你們品牌調整。
Below are two key sections shown as mockups — team page and client case study. The actual visual will be tailored to your brand.
— 每位同事點開後有個人 bio、過往案例、聯絡 LINE。讓訪客在加 LINE 之前看到「我是跟誰接觸」—
— 5-8 則類似 case study,構成台灣訪客最需要的「有人成功過」的證據—
為了讓第一階段在 4-6 週 內看到成果,範圍刻意聚焦:
To deliver Phase 1 in 4-6 weeks, the scope is intentionally tight:
「先不做」的項目,可在第一階段上線、數據穩定後,以 Phase 2 加購方式擴充。
"Excludes" items can be added in Phase 2 once Phase 1 is live and metrics are stable.
網站重做上線後通常會有一個明顯的變化——加 LINE 的台灣訪客數量會明顯上升。 這時候你會遇到下一個瓶頸:sales 團隊跟不過來。
After the brand rebuild ships, there's typically one obvious change — the number of visitors adding LINE goes up noticeably. That's when the next bottleneck hits: your sales team can't keep up.
把「加 LINE → 第一次互動 → 約咨詢 → 看房 → 成交」整條鏈路自動化。 AI 幫你判斷哪個客戶當下值得 sales 立刻接觸, sales 不用再每個 lead 都重複講基礎知識。
Automate the entire chain: "add LINE → first interaction → schedule consultation → property tour → closing". AI helps you identify which leads are worth sales' immediate attention, so sales no longer have to repeat basic knowledge for every lead.
這不是現在要決定的事。先把第一階段做好—— 等實際看到 LINE 客戶量起來之後,我們再決定要不要走 Phase 2。
This is not for you to decide right now. Get Phase 1 right first — once LINE volume is visibly growing, then we discuss whether Phase 2 makes sense.
每個階段都有明確交付物,你可以隨時上線預覽。
Each phase has clear deliverables — you can preview at any time.
與你和核心同事訪談、確認整體訴求。同步開始安排台灣客戶訪談排程(case study 用)。
Interview you and core team, confirm overall direction. Begin scheduling client interviews for case studies.
產出完整 UI 稿、與台灣客戶逐位訪談並整理 case story。確認後動工。
Deliver full UI mockups, interview clients individually, write up case stories. Sign-off, then build.
實作網站、上 LINE@ 接入、case study 內容、團隊頁面。每週都有可預覽版本。
Build the site, integrate LINE@, finalize case study content and team page. Preview builds delivered weekly.
跨裝置測試、SEO 基礎優化、上線。提供你和團隊的「日常更新教學」(後續加 case 自己加)。
Cross-device testing, basic SEO, go live. Provide a "daily update guide" so you and your team can add future cases yourselves.
上線後 3 個月內 bug 修復免費。同步追蹤關鍵指標(訪客數、LINE 加好友數、停留時間)。
Free bug fixes for 3 months. Track key metrics together: visitor count, LINE add-rate, time-on-page.
我目前在曼谷工作,合作模式很單純:
I'm currently working in Bangkok — the engagement is straightforward:
LINE / 微信即時溝通,重要節點面對面或視訊。
LINE / WeChat for real-time chat, face-to-face or video for key milestones.
需要的話可以到您曼谷辦公室開會、訪談、上線設定。
I can come to your Bangkok office for meetings, interviews, and launch setup when needed.
每階段交付都附說明 + 演示。你和團隊一起確認。
Each phase delivery comes with documentation + demo. You and your team review together.
本提案範圍內的需求隨時調整。超出範圍的會先報價、你同意後再做。
Adjustments within the proposed scope are free; out-of-scope work is quoted upfront, with your sign-off before any work begins.
如果方向有興趣,我們約 30 分鐘聊聊——我先了解你們實際的客戶結構與成交流程,再決定第一階段具體做哪些。
If this direction interests you, let's schedule 30 minutes — I'll understand your actual client structure and closing flow, then we decide what Phase 1 specifically covers.